There are two kinds of vehicle features.
The first kind sells the vehicle.
Horsepower. Big wheels. Leather seats. Towing capacity. Huge touchscreens.
They're easy to notice during a test drive.
Then there's the second category.
These are the features you barely think about when buying the vehicle. Six months later, you use them constantly.
And once you've owned a vehicle with them?
Going back feels surprisingly difficult.
Modern Buick and GMC vehicles are loaded with technology designed around these small moments. Some make towing easier. Others make parking less stressful. Some are particularly nice to have during a Florida summer.
At Conley Buick GMC in Bradenton, Florida, we think some of the most interesting vehicle features aren't necessarily the ones with the biggest numbers.
They're the ones that quietly make owning the vehicle better.
Here are 12 examples.
1. Ventilated Seats: The Florida Essential
We'll start with an easy one.
If you live in Florida, you already understand.
It's August.
Your vehicle has been sitting in a Bradenton parking lot for two hours.
You open the door and discover that the interior has apparently been relocated to the surface of the sun.
This is when ventilated front seats stop feeling like an unnecessary luxury.
Depending on model and trim, Buick and GMC vehicles offer available ventilated seating that can make hot-weather driving considerably more comfortable.
And unlike some expensive options you might use occasionally, this is a feature Florida drivers can appreciate regularly.
That's an important distinction when deciding which vehicle options are worth paying for.
The best feature isn't always the most impressive one.
Sometimes it's the one you press every afternoon.
2. A 360-Degree Camera View
The first time you see a surround-view camera system demonstrated, it's easy to think:
"That's neat."
Then you start using it.
Suddenly you're checking it while pulling into parking spaces.
You're using it near curbs.
You're using it in the garage.
You're using it when maneuvering a large SUV.
And if you drive a full-size pickup?
It can become even more valuable.
Modern vehicles have grown more capable, but parking spaces haven't exactly grown with them.
For drivers of vehicles such as a GMC Sierra or Yukon, available camera technology can help make a large vehicle feel much more manageable in everyday situations.
The ironic part is that one of the most useful pieces of technology on a rugged full-size truck might reveal its value in the Publix parking lot.
3. GMC MultiPro Tailgate
A tailgate seems pretty simple.
It goes up.
It goes down.
GMC looked at that arrangement and apparently decided:
"We can do more with this."
The available GMC MultiPro Tailgate uses multiple configurations designed to make the bed more versatile.
Depending on how it's configured, it can help with loading, accessing the bed, managing cargo and even creating a work surface.
And this is exactly the type of feature that can sound unnecessary until you actually own a truck equipped with it.
If you're constantly climbing into the bed of a pickup, easier access matters.
If you use your Sierra for work, a useful work surface matters.
If you regularly carry cargo, additional flexibility matters.
The traditional tailgate still works.
MultiPro simply asks whether it could work harder.
4. Head-Up Display
At first, a head-up display can seem slightly futuristic.
Then it becomes normal.
A properly equipped Buick or GMC can project useful driving information into the driver's field of view, allowing you to see certain information without looking as far away from the road.
Speed is an obvious example.
Depending on the system and vehicle, additional information may also be displayed.
The magic of a head-up display isn't that it completely transforms driving.
It's the opposite.
It integrates itself into driving so naturally that eventually you barely think about it.
Then you get into a vehicle without one and immediately look toward the windshield expecting information that isn't there.
That's when you realize you've been converted.
5. Super Cruise
Some features make a task slightly easier.
Others change the way you think about the task.
Super Cruise falls into the second category.
Available on select Buick and GMC vehicles and configurations, Super Cruise is an advanced driver-assistance technology that can allow hands-free driving on compatible roads when operating conditions and system requirements are met.
This is particularly interesting for Florida drivers.
Think about longer drives:
Bradenton to Orlando.
Bradenton to Miami.
Bradenton to Jacksonville.
A family road trip up I-75.
Hours of highway driving can be mentally tiring even when traffic is relatively easy.
Technology designed to assist with the driving workload can change the experience.
Super Cruise doesn't mean the driver stops being responsible for operating the vehicle. Drivers must understand and follow the system's requirements and remain attentive as required.
But when used properly in compatible conditions, it's a fascinating example of how far modern vehicle technology has evolved.
6. Wireless Apple CarPlay and Android Auto
Remember plugging your phone into the vehicle every single time you got in?
Then finding out the cable stopped working?
Then flipping the connector around even though you knew perfectly well that wouldn't fix anything?
Wireless smartphone integration eliminates one of those tiny inconveniences.
And that's why it's such a good example for this list.
Connecting a cable isn't difficult.
But if you get into your vehicle multiple times every day, eliminating that little step becomes surprisingly nice.
Your phone stays in your pocket or bag.
Your compatible apps and media can become accessible through the vehicle's infotainment system.
You drive away.
That's it.
Great convenience technology often works exactly like this.
It doesn't make you say "wow" every day.
It simply removes something annoying.
7. Google Built-In
Smartphones have transformed what drivers expect from vehicles.
Navigation.
Music.
Voice commands.
Search.
Apps.
Information.
Modern Buick and GMC infotainment systems have responded with increasingly sophisticated built-in technology.
Select vehicles offer Google built-in compatibility, bringing features such as Google Maps, Google Assistant and compatible apps directly into the vehicle's infotainment experience.
The interesting part is that this can reduce the feeling that the touchscreen is simply a giant radio.
It becomes more integrated into the way you actually navigate and interact with the vehicle.
For drivers constantly moving around Bradenton, Sarasota and the rest of Florida, having familiar navigation technology built into the dashboard can be extremely convenient.
8. Hands-Free Liftgate
Your hands are full.
That's the entire sales pitch.
Groceries.
Suitcases.
Sports equipment.
Shopping bags.
Baby gear.
Beach supplies.
You reach the back of the SUV and realize opening the liftgate requires a hand you currently don't have available.
Depending on model and equipment, a power or hands-free liftgate can make loading an SUV considerably easier.
Is this the feature that makes someone buy an entire vehicle?
Probably not.
Will you appreciate it the 300th time you use it?
Very possibly.
This is especially relevant for SUVs such as the Buick Enclave, Buick Envision, GMC Acadia and GMC Yukon, where cargo versatility is a major reason people purchase the vehicle in the first place.
9. Trailering Camera Technology
If you don't tow, this may mean absolutely nothing to you.
If you do tow?
Keep reading.
GMC has developed sophisticated available camera and trailering technologies across its truck lineup designed to help drivers with different parts of the towing process.
Depending on the truck and configuration, available technologies can assist with visibility around the vehicle and trailer, hitching and other trailering tasks.
That's a big deal because towing isn't only about maximum capacity.
A truck can have enormous towing capability.
The driver still has to connect the trailer.
Back up.
Maneuver.
Change lanes.
Park.
Monitor what's happening.
This is why technology can sometimes be just as meaningful as raw capability.
For Florida drivers towing boats, campers, utility trailers or recreational equipment, features that make those tasks easier can become some of the most appreciated equipment on the truck.
10. Remote Start
Remote start isn't new.
Florida simply makes an unusually good argument for it.
Your vehicle has been parked outside.
It's hot.
Very hot.
Instead of opening the door and immediately experiencing what can only be described as automotive preheating, remote start allows the vehicle to begin running before you get inside when equipped and used appropriately.
Depending on the vehicle's climate-control settings and system operation, that can give the cabin a head start toward becoming comfortable.
Again, it's not exotic technology.
That's exactly why it belongs on this list.
You don't need every useful feature to feel like science fiction.
Sometimes you just want the air conditioning running sooner.
11. Digital Rearview Mirror
Normally, a rearview mirror shows you whatever happens to be visible through the rear window.
That's great.
Unless the rear window's view is blocked.
Passengers.
Cargo.
Headrests.
Luggage.
Other obstructions.
Available camera-based rearview mirror technology on select vehicles can provide another way to see what's behind you.
For large SUVs carrying passengers and cargo, that can be particularly useful.
Imagine loading a vehicle for vacation.
Every seat occupied.
Luggage stacked behind everyone.
Traditional rear visibility may not be what it normally is.
Technology that provides another view becomes much more meaningful in that situation.
It's another example of a feature that solves a problem you may not appreciate until the problem actually happens.
12. Driver Memory Settings
This one is for households where two people share a vehicle.
Person A gets in.
Moves the seat.
Moves the mirrors.
Changes everything.
Person B gets in.
"Who was driving this thing?"
Then begins the ritual of trying to find exactly where the seat used to be.
Available driver memory settings can eliminate much of that annoyance by storing preferred configurations on properly equipped vehicles.
Press a button and the vehicle can return certain adjustable settings to your preference.
It's a small thing.
Until you share a vehicle.
Then it's wonderful.
The Best Technology Often Disappears
There's an interesting pattern connecting almost everything on this list.
Good technology eventually becomes invisible.
You stop thinking about the surround-view camera.
You simply use it.
You stop celebrating wireless smartphone connectivity.
Your phone simply connects.
You stop thinking about the ventilated seats.
You simply turn them on.
You stop thinking about the hands-free liftgate.
You simply load the groceries.
That's when a feature has really succeeded.
It has stopped feeling like an option and started feeling like part of the vehicle.
Don't Judge Technology by the Test Drive Alone
This is one reason vehicle shopping can be difficult.
A normal test drive lasts a tiny fraction of the time you'll eventually spend with the vehicle.
You might drive for 15 or 20 minutes.
You may own the vehicle for five, seven or ten years.
Features that seem incredibly exciting during those first 20 minutes might not matter much six months later.
Meanwhile, something you barely noticed could become something you use every day.
That's why shoppers should think beyond first impressions.
Ask:
How would this feature fit into my normal routine?
That's where the real value appears.
Florida Changes Which Features Matter
Where you live should influence how you evaluate vehicle equipment.
A heated steering wheel might be a must-have for someone in Minnesota.
In Bradenton?
Probably a slightly different priority.
Ventilated seats become more interesting.
Remote start and climate comfort become more interesting.
Camera technology can be useful in crowded seasonal traffic and parking lots.
Trailering features become valuable for boat owners.
Cargo convenience matters for beach days, golf trips, sports equipment and family travel.
The vehicle doesn't exist in a vacuum.
It exists in your life.
Don't Pay for Technology Just Because It's Available
There's an important counterpoint.
You don't need all of this.
Seriously.
If you never tow, sophisticated trailering equipment may have little value to you.
If you always drive alone, certain passenger-oriented conveniences may not matter.
If you rarely travel on compatible highways, advanced highway-driving technology might rank lower on your list.
Technology is valuable when it solves your problems.
Not someone else's.
That's why comparing trims and equipment carefully is so important.
Buick and GMC Approach Technology Differently
Another interesting part of shopping across Buick and GMC is seeing how similar technologies fit different types of vehicles.
Buick models such as the Envista, Encore GX, Envision and Enclave emphasize technology alongside comfort, design and everyday usability.
GMC stretches across an enormous range of applications.
The Terrain and Acadia serve SUV shoppers.
The Yukon and Yukon XL move into full-size territory.
The Canyon provides midsize pickup capability.
The Sierra 1500 moves into full-size truck territory.
And Sierra HD models serve drivers who need substantially more heavy-duty capability.
The feature that matters most can therefore change dramatically depending on what you're buying.
An Envista shopper and a Sierra HD buyer may both care about technology.
They're simply asking that technology to solve different problems.
Test the Features, Not Just the Vehicle
When you test drive your next vehicle, don't simply drive around the block.
Explore it.
Connect your phone.
Try the cameras.
Sit in every row.
Open the cargo area.
Test the liftgate.
Explore the touchscreen.
Adjust the seats.
Look through the available menus.
If you're considering a truck, inspect the bed and tailgate.
If trailering matters, ask about the available towing technology.
If you're interested in Super Cruise, ask how the system works and which vehicles and roads support it.
You're not just testing the engine.
You're testing the experience you'll potentially live with for years.
Find the Features That Matter to You at Conley Buick GMC
At Conley Buick GMC in Bradenton, Florida, we offer a wide range of new Buick and GMC vehicles with technology spanning everything from everyday convenience features to advanced trailering and driver-assistance systems.
Our lineup includes vehicles such as the Buick Envista, Encore GX, Envision and Enclave, along with the GMC Terrain, Acadia, Yukon, Yukon XL, Canyon, Sierra 1500 and Sierra HD.
That variety gives shoppers an opportunity to compare not only vehicles, but different combinations of equipment and trim levels.
Conley Buick GMC also offers pre-owned vehicles, financing resources, certified service and parts support for drivers throughout Bradenton, Sarasota, Lakewood Ranch, Palmetto, Venice and Florida's Gulf Coast.
The next time you're shopping for a vehicle, don't only ask:
"What features does it have?"
Ask a better question:
"Which of these features will I still be happy I bought five years from now?"
Because sometimes the best feature on your new Buick or GMC isn't the one you show everyone on the first day.
It's the one you can't imagine giving up by year five.